Print management, creative services and cross-media marketing group, Paperhat Group, has acquired majority stakes in FTP Digital and Reputation by Design, with the additions to form subsidiary Paperhat FTP.
Tim Peppiatt, Paperhat Group CEO, said: "This is a very exciting development for Paperhat Group and supports our growth and diversification strategy into cutting-edge marketing channels. The acquisition of majority stakes in FTP Digital and Reputation by Design means we can now offer clients high quality creative production alongside our traditional services.”
Services provided by the new subsidiary will include retouching, digital image manipulation, CGI, design, photography and film.
Paperhat FTP will be co-led by Steve Palmer, managing director of Reputation by Design, Steve Davis and Rick Carter, co-directors of FTP, as well as Tony Rapacioli, Paperhat Group managing director.
Rapacioli said: “The marketing landscape is constantly evolving and our clients’ needs are changing with it. At Paperhat Group we are expanding our service offerings in response to increasing demand for a single source, holistic solution for spend management, marketing and creative services. Some companies are trying to grow their expertise in these areas organically but this can take several years and companies employing this strategy risk falling behind the curve in industry innovations.”