The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

May 30, 2012 | 1 min read

Battersea Dogs Home Trust, of which the Queen is a patron, has created an interactive Corgi to celebrate the Her Majesty's Diamond Jubilee.

The team at visual effects company The Mill has created an interactive corgi (named Bill) which has been installed in the window of their headquarters. The Trust is encouraging visitors to use Twitter and ‘show some love to the Jubilee Corgi’ by tweeting commands to the digital dog between 28 May and 5 June.

For every ‘tweet-treat’ sent to @themillcorgi using the hash tags #play #chill #eat and #party, the Mill will donate 50p to The Trust.

Dogs Trust

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