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LOVEFiLM announces exclusive agreement with NBCUniversal

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By The Drum Team, Editorial

May 30, 2012 | 1 min read

LOVEFiLM has announced an exclusive multi-year agreement with NBCUniversal, allowing streaming access to titles from Universal Pictures during the second pay window.

Titles such as 'Kick-Ass', 'Despicable Me', 'American Reunion' and 'Battleship' will be available to access through the LOVEFiLM Instant service.

Jim Buckle, MD of LOVEFiLM, said: "LOVEFiLM is proud to offer its members access to the highest quality content across multiple platforms from another of the world's most respected studios. NBCUniversal is also LOVEFiLM's latest exclusive streaming deal in our quest to deliver the widest choice of content on as many platforms as possible."

The Amazon-owned film and TV subscription service has previously agreed deals with Disney, Sony Pictures, Warner Bros, Entertainment One and STUDIOCANAL.

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