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Fashion Finder use their Loaf to launch Coco’s Fortune

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By John Glenday, Reporter

May 30, 2012 | 2 min read

Fashion Finder, the group behind fashion and beauty brands Rare London, Opulence and Paprika, have added a new concept collection to their line-up – Coco’s Fortune.

Design and interactive agency Loaf Creative has helped launch the brand onto the High Street by creating the character of Coco, a “free spirit” with a “whimsical take on life” to embody the brands quirky and vintage collection.

Loaf worked on the scheme from concept through to branding, photography, website, video production, garment tags and labels.

Raj Talwar, MD at Fashion Finder commented “The success of the Rare London re-brand meant we were confident that Loaf could breathe life into our concept brand 'Coco's Fortune'. From a very early stage, Loaf helped bring our vision to life, and the team have been instrumental in the delivery of this exciting new brand.”

Dave Mullen, creative director and Co-owner of Loaf Creative, said "This has been such a fantastic opportunity for us to employ our skills and utilise our experience in the fashion industry to help build and launch this amazing brand. We are determined to help deliver some extremely ambitious plans the group has for the future, and are very much looking forward to growing our relationship with the team."

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