New packaging for Isle of Skye whisky range unveiled by Ron Burnett Design

Iain Weir, director of marketing for Ian Macleod Distillers, said: “We wanted the new brand design to create an authentic representation of Isle of Skye’s core values – the values that are embedded in its age statement and island heritage. The new packaging will also ensure better shelf-standout and reinforce its position as a premium quality, award-winning Blended Scotch Whisky.

“Famed for its breathtaking scenery and historical legend, Skye has an infinite romantic appeal that we wanted to capture in the Isle of Skye re-packaging. The imagery of the sunset over the Cuillin Mountains suggests a sense of relaxation and contentment. Whether you are toasting your success conquering a Munro or enjoying a reviving dram at the end of a hard day, we want Isle of Skye to be the Blended Scotch synonymous with that sense of achievement, satisfaction and reward.”