New Media Age editor Justin Pearse resigns
New Media Age editor Justin Pearse has resigned from the Centaur publication, The Drum has learned.
It is understood that Pearse resigned after over 12 years working for NMA where he began as a reporter before quickly being promoted to features editor in 2001. He rose through the ranks to become editor in 2007.
He will join Bite Communications as head of innovation later this month.
Pearse commented: “In the process we radically transformed our editorial policy, abandoning the press release approach to churning out news in favour of in-depth, analytical coverage of the key issues for our subscribers. They can get the news anywhere, only with NMA can they find the analysis to help them understand how it affects their business.”
Of his new role, he added: “As an industry PR is changing dramatically, catalysed by digital media. I hope to help Bite take advantage of these huge shifts and help clients navigate through the fascinating but daily evolving world of digital media.”
Last year, Centaur closed the printed version of NMA, taking it online only, and then earlier this year introduced a paywall for subscribers.
“Justin’s experience will help in two ways: playing a key consultancy role in helping clients change the way they communicate and ensuring Bite itself stays one step ahead in the services it delivers,” said Kath Pooley, Bite MD, Europe. “He will join our senior team in a new role created specifically to help us build new offerings and reach our network in a booming sector. This is another milestone in the company’s transformation towards delivering truly integrated digital communications and marketing services and is a fantastic hire for us.”