This case study outlines the PR strategy behind 'Equity for Punks', the IPO scheme of craft beer brand BrewDog. The strategy, created and delivered by Manifest, resulted in over £2m of fan investment in the brand, as well as realising the full media potential of the craft beer revolution.
Case study: How BrewDog’s PR strategy for Equity for Punks engaged
The PR strategy, which was awarded PR Strategy of the Year and Grand Prix at The Drum Marketing Awards earlier this month, integrated social media with traditional PR, with the aim of raising awareness of the Equity for Punks scheme and the objective of raising over £1m of capital investment.
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