The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 29, 2012 | 1 min read

Idents for Brother’s sponsorship of Channel 4’s ‘Inspiring Success’ programming, which includes Undercover Boss, Secret Millionaire and Bank of Dave, has been produced by The Gate Films.

The idents have been directed by Tom Shrapnel, working alongside creative team Paul Nichols and Dave Eyre, with the concept of illustrating Brother products as being an enabler for different business to succeed.

Motion control was used, working alongside visual effects supervisor Adam Webster from Edit 19 to shoot multiple passes of each set, which were then composited together.

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The Gate Films

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