Daily Mail General Trust predicts digital growth will offset print fall 'within five to ten years'
Digital revenue growth at Daily Mail and General Trust’s consumer division will make up for an expected fall in its print revenues within the next 10 years, its finance director Stephen Daintith is predicting. Media Week reports that digital revenues across MailOnline and the rest of Associated Newspapers and Northcliffe's operations will offset the fall in their print revenues, according to Daintith. It quotes him as saying: "At the rate of current growth, the rise in digital revenues will offset the decline in print media within five to ten years." Associated's consumer division, as well as MailOnline, includes property site Prime Location and Zoopla which it owns a majority stake in, along with recruitment website Jobrapido. According to ABC, Mail Online attracted 90,309,252 unique browsers across the whole of April. It overtook the New York Times' monthly traffic in December last year to become the world's most popular newspaper website. MediaWeek says that revenues across recruitment website Jobrapido, along with Prime Location and Mail Online, are set to boost Associated consumer digital operations to more than £100m this year. According to Daintith, revenues across Associated’s consumer division, outside of its national newspaper print revenues, are set to hit £150m by next year. DMGT's financial figures reveal that in the six months to April 1, revenues at its digital-only consumer businesses grew by 15% to £41m. The division is expected to grow in the coming months by growth in revenues at Jobrapido. However, DMGT does not break out like-for-like figures comparisons between digital revenues at its consumer division against print revenues. Daintith added that the group had no plans to raise the cover price of the Daily Mail or the Mail on Sunday.