Bite Digital appointed by Hinde to raise Gold Fund awareness
Bite Digital has been appointed by Hinde Capital’s Gold Fund to raise awareness amongst high net worth individuals in China.
This has seen Bite’s China digital division develop a comprehensive SEO and pay per click campaign in both English and Chinese markets as well as a brand name translation.
Bite have a good track record in the precious metal sector, having previously designed and built the website and SEO programme for Gold Made Simple.
Ben Davies, CEO at Hinde Capital said, "In the current economic climate we are looking to raise the business's profile via an online marketing campaign, whilst also looking at opportunities abroad, particularly in China.
"The team at Bite Digital has already shown tremendous skill in this sector, having worked with a number of high profile brands and with previous experience in the precious metals industry. In addition to this, the agency is able to deliver a successful and effective campaign in both English and Chinese."
Jason Cozens, managing director at Bite Digital added: "This was a really interesting campaign to work on for the team particularly when it came to translating the brand for a Chinese audience. The key challenge here was finding a way of expressing the brand's proposition as there is no idiomatic translation of the word Hinde. As such we suggested a number of potential translations and worked with the team at Hinde Capital to create a communication which suited the brand and their audience.