The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Stagecoach Everything Everywhere

Stagecoach and Everything Everywhere partner for contactless transport ticketing

Author

By The Drum Team, Editorial

May 28, 2012 | 2 min read

Transport operator Stagecoach Group has joined with Everything Everywhere to deploy mobile contactless transport ticketing, which could be fully rolled out next year.

The trial, already underway on the Stagecoach bus network in Cambridgeshire, enables a small cross section of bus users to receive, store and validate their bus tickets using their mobile phone.

Gerry McQuade, chief marketing officer at Everything Everywhere, said: "We’ve already started a new movement in the way we make payments and receive retail rewards on the high street, so this really is the next step - providing customers with additional simplicity and convenience to help improve their public transport experience.

“As Britain’s biggest communication company, we’re proud to be working with Stagecoach to help bring public transport ticketing into the 21st century and start a trend towards a future where ultimately the traditional paper and card tickets of today will eventually become a thing of the past”.

Everything Everywhere is providing each customer in the trial with a Quick Tap enabled mobile handset on its Orange mobile brand. Handsets used will feature the technology as well as a specially designed app, making them compatible with the local bus network’s smartcard readers.

Martin Griffiths, Stagecoach Group finance director, said: “This is an exciting technical trial which we believe is the first of its kind in the UK and we are pleased to be working with Everything Everywhere to explore the use of this new technology.

“Smart phones are playing an increasingly important role in helping people manage their busy lifestyles and are already used across many areas of life. We believe this technology can also make public transport easier and more convenient to use. Once this trial is complete, we will carry out a review of the findings and assess the potential to expand the scheme further for our passengers.”

Stagecoach Everything Everywhere

More from Stagecoach

View all

Trending

Industry insights

View all
Add your own content +