28 May 2012 - 1:05pm | posted by | 0 comments

Random House Children’s Publishers UK and Transworld Publishers appoint Total Media for digital media buying

Random House Children’s Publishers UK and Transworld Publishers appoint Total Media for digital media buyingRandom House Children’s Publishers UK and Transworld Publishers

Random House Children’s Publishers UK and Transworld Publishers have appointed Total Media to handle their digital media buying, meaning that agency now represents 60% of the top 10 UK publishing houses.

Total Media, who also works with Hachette Group, Random House Group and Pan McMillian, will be responsible for managing digital display advertising across consumer sites and social media networks, as well as implementing video seeding campaigns for the publishing houses’ future book launches.

Barry O’Donovan, marketing director at Random House Children’s Publishers UK, said: “We were impressed with Total Media’s in-house digital capabilities and their track record in delivering strong results. We are looking forward to working with the agency to help us create effective and engaging advertising campaigns for our young, technically-savvy audiences.”

Janine Giovanni, marketing director at Transworld Publishers, said: “We’re delighted to be working with Total Media to expand on our current digital presence. Ultimately, we want to create and sustain engaged, online literary communities and drive awareness and traffic to these platforms through paid advertising.”

Jayne Lunnon from Acumen Media Partners continues to manage Random House Children's Publishers UK and Transworld’s offline media.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...