A new advertising campaign from Barclaycard will be released today to promote its PayTag mobile phone service.
The campaign, created by BBH, with digital support from Dare and media planning and buying by Maxus, will run on TV until 24 June, and supported by press, outdoor, digital, experiential and social media, alongside in-store and direct communications.
Barclaycard PayTag, released last month, allows customers to use their mobile phones to access their credit card account. The card is stack to the back of the phone and allows users to make payments of £15 or less.
Katherine Whitton, consumer marketing director at Barclaycard commented: “Our new ads bring the simplicity and ease of using a Barclaycard PayTag to life for consumers in a light hearted way, and are a key part of a fully integrated campaign that will also reach retailer and internal colleague audiences. Social media has played a significant role in our campaign to date, including the launch of our video with David Hasselhoff on YouTube and the first use of Google+ Hangout by a financial services brand. We will also be creating an experiential event in London in the coming days which has been promoted through a partnership with Capital Radio.”