Liverpool Hope University has unveiled a new ad campaign with McCann, aimed at prospective undergraduate students and promoting the newly launched Liverpool Hope website.
The campaign includes billboard advertising around the North West and key train stations from London to Liverpool, as well as full wrapping of six double decker buses throughout the North West, a campaign takeover at the Trafford Centre, the wrapping of a London black cab and regional radio advertising.
Rob March, head of student recruitment, said: “Through all of our research with students, the main message we got about Liverpool Hope was the sense of community at the University and the pride everyone has in the campuses. We really wanted to get this across in our campaign as it is what makes the University unique.
“It has been great to get the feedback from students as they see the buses around town and have seen the film on the big screens. We have also heard from previous students now working in London who have seen the campaign at Euston Station and spotted the Hope cab driving around the city’s landmarks.”
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