HELLO! magazine is using AR to allow readers of its UK version to view a 3D image of Gary Barlow, designed by app developer Digicave.
The issue allows readers with the HELLO! 3D App to trigger the sculptural photograph using the 'marker' that is present on the cover and their mobile device.
Gary Barlow said: “I'm very excited to be a part of publishing history with HELLO! and its creation of the world's first true 3D magazine cover. The shoot was great fun and very different; it's not every day you have 42 cameras all pointing at you! I'm blown away by the amazing quality of the photography and the technology used to create the HELLO! 3D App is mind-boggling.”
42 Nikon digital single-lens reflex (DSLR) cameras were deployed by Timeslice Films, which formed the backbone of the 3D camera array system used in this project.
Callum Rex Reid, CEO of Digicave, said: “Digicave and Timeslice Films are proud to introduce a first in media content creation. A milestone in mass televisual experience was the coronation of the Queen. The milestone for sculptural photography is at the time of her Diamond Jubilee.”
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“True 3d”? Why to call “3d” everything that moves or can be moved on the display? The image of Gary Barlow is just moving as you move your tablet. It is a quite exciting interactive video. But it is neither true 3d, nor any 3d at all. Bottom line, the image is not STEREOSCOPIC and represents a well-known 3D SIMULATION only. So it can impress people with a great interactivity on Internet and those who still know nothing about non-simulated stereoscopic 3Ds. In general, one of 3D laws says that stereoscopic effect can be seeing without 3D glasses only on volumetric surfaces like lenticular screen, holographic microgrooves and so on. Tablets and most phones do not have such surfaces on their displays. So expect to “enjoy” only said 3d simulation and the interaction process. Any 3d impressions viewer gets are nothing else but viewer’s IMAGINATIONS. So go figure how “true” they are.
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