25 May 2012 - 1:36pm | posted by | 0 comments

Weber Shandwick to handle PR for Tokyo 2020 Olympic bid

Weber Shandwick to handle PR for Tokyo 2020 Olympic bidWeber Shandwick to handle PR for Tokyo 2020 Olympic bid

Olympic bidding committee Tokyo 2020 has appointed Weber Shandwick as its global public relations agency.

Weber Shandwick previously worked on the unsuccessful Tokyo 2016 Olympic bid campaign and will now be responsible for communicating the team's revised plans for 2020.

The agency also led the 16-month global PR campaign for Russian city Sochi's successful bid for the 2014 Winter Olympics.

Tokyo 2020 President Tsunekazu Takeda said: “I am delighted to welcome Weber Shandwick on board to deliver a strong campaign and bring the Games to Tokyo. The agency’s broad international perspective and deep understanding of our strong desire to host the Games will serve us well in our bidding journey.

Weber Shandwick and the Tokyo team are no strangers to one other, as our collaborative effort began with and continues to grow from Tokyo’s previous bid. As close partners, we will work to tell the story of our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport.”

5 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...