Weber Shandwick to handle PR for Tokyo 2020 Olympic bid
Olympic bidding committee Tokyo 2020 has appointed Weber Shandwick as its global public relations agency.
Weber Shandwick previously worked on the unsuccessful Tokyo 2016 Olympic bid campaign and will now be responsible for communicating the team's revised plans for 2020.
The agency also led the 16-month global PR campaign for Russian city Sochi's successful bid for the 2014 Winter Olympics.
Tokyo 2020 President Tsunekazu Takeda said: “I am delighted to welcome Weber Shandwick on board to deliver a strong campaign and bring the Games to Tokyo. The agency’s broad international perspective and deep understanding of our strong desire to host the Games will serve us well in our bidding journey.
Weber Shandwick and the Tokyo team are no strangers to one other, as our collaborative effort began with and continues to grow from Tokyo’s previous bid. As close partners, we will work to tell the story of our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport.”