25 May 2012 - 1:36pm | posted by | 0 comments

Weber Shandwick to handle PR for Tokyo 2020 Olympic bid

Weber Shandwick to handle PR for Tokyo 2020 Olympic bidWeber Shandwick to handle PR for Tokyo 2020 Olympic bid

Olympic bidding committee Tokyo 2020 has appointed Weber Shandwick as its global public relations agency.

Weber Shandwick previously worked on the unsuccessful Tokyo 2016 Olympic bid campaign and will now be responsible for communicating the team's revised plans for 2020.

The agency also led the 16-month global PR campaign for Russian city Sochi's successful bid for the 2014 Winter Olympics.

Tokyo 2020 President Tsunekazu Takeda said: “I am delighted to welcome Weber Shandwick on board to deliver a strong campaign and bring the Games to Tokyo. The agency’s broad international perspective and deep understanding of our strong desire to host the Games will serve us well in our bidding journey.

Weber Shandwick and the Tokyo team are no strangers to one other, as our collaborative effort began with and continues to grow from Tokyo’s previous bid. As close partners, we will work to tell the story of our plan and deliver a legacy of long-term benefits for Tokyo, Japan and international sport.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...