Video: Plusnet takes aim at Sky, Virgin and TalkTalk in new TV ad
Broadband provider Plusnet is launching a new ad campaign claiming its customers are more satisfied than those of rivals Sky, TalkTalk and Virgin.
The Yorkshire company's new TV ad, created by Karmarama and filmed on Ilkley Moor, finishes with the new line - 'Plusnet - We'll do you proud'.
Sam Walker, creative director at Karmarama, said: "We wanted to do an ad showing Plusnet's challenger brand philosophy without taking ourselves too seriously."
The ad will break on ITV London tomorrow and will run up until mid-July.