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Toyota

Toyota promotes new sports car in glue Isobar ‘real driver’ campaign

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By The Drum Team, Editorial

May 25, 2012 | 1 min read

Toyota is set to promote its new sports car, the GT86, in a campaign by glue Isobar, offering ‘real drivers’ the chance to try out the car before it is officially released.

The agency created a series of unbranded ads, targeting sports car enthusiasts, inviting people to win the chance to get behind the wheel at the Goodwood Festival of Speed.

Classified print, 15” pre roll teaser ads, online display and Facebook ASUs will direct users to the Toyota realdeal86.co.uk website, where they can see the car in action and enter the competition to win one of 86 exclusive hill climb test drives.

Film-production specialists Superglue created the film for the campaign site.

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