McCann London unveils 60 second ad for the Big Jubilee Lunch
McCann London, who was appointed alongside UM London to promote the Big Jubilee Lunch has unveiled a 60 second advert, featuring celebrities such as Barbara Windsor, Phil Vickery and Hugh Fearnley-Whittingstall as well as members of the public.
The national digital TV campaign, showing what the public will be bringing to the table for the Eden Project’s Big Jubilee Lunch, will be seen on E4, More 4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl & Dean.
Chris MacDonald, CEO of McCann London, said: “We are delighted to have been involved with the Eden Project in developing this initiative. With the Jubilee, there has never been a better reason for people to have a Big Lunch together; the advertising celebrates the sense of community and joy that the event can inspire, with a sprinkling of some much-loved TV personalities.”
