KLM Royal Dutch Airlines unveils ‘be my guest’ campaign with DDB and Tribal
KLM Royal Dutch Airlines has unveiled a global campaign, ‘be my guest’, with DDB, inviting people from all over the world to engage in online conversations with one of six Dutch celebrities. An extension of KLM’s “Meet & Seat” service, which enables people who book a KLM flight to connect with fellow passengers who may be of interest to them, the campaign will let the public have online conversations with DJ Armin van Buuren, football legend Ruud Gullit, supermodel Yfke Sturm, astronaut Wubbo Ockels, Hollywood actor Jeroen Krabbé and designer Hella Jongerius. The online conversations with the six Dutch icons will reveal which contestant will be the best travelling companion in terms of shared interests, with these contestants winning a trip with their celebrity match. The website for the campaign was created by Tribal DDB.