A taster of what's in our latest issue out Friday 25th May
Top 50 London Independent Agencies - SPECIAL REPORT
In this report, The Drum, in collaboration with Recommended Agency Register, presents the top 50 independent agencies in London. The supplement breaks down their financial figures and a profile of each agency provides more information.The following parameters have been analysed for all agencies that made it on to this list:
- Gain enough client ratings to recommended agencies
- Be based in London or be operating an office in London
- Financial information for the last two years
- Achieve great business results
We defined independent agencies as those which are run as a single entity without reference to a parent company.
The Drum Marketing Awards – BrewDog
Challenger brand BrewDog’s PR strategy for its Equity for Punks IPO scheme was created by Manifest, and was awarded PR Strategy of the Year and Grand Prix at the recent Drum Marketing Awards. Here we take a look at the winning case study.
Bungay v Bungay
Beattie McGuinness Bungay founding partner Bil Bungay got 60 people called Bungay together for a game of football in a PR stunt. We take a look at what happens when traditional creatives adapt their skills to new arenas.
The Works
This issue’s creative round-up features:
- World-renowned photographer Rankin’s work for When The Lights Went Out
- Creative studio A-side’s work for the Cornish craft beer company – The Harbour Brewing Company
- London based design and digital agency Stylo’s work for the jewellers Phillip Boulding
- Ad campaign created by WARL for Clipper Tea
Knowledge BanksWhat happened beyond the ‘Winning Years’ – Robyn Glynne-Percy from Freshwater ScotlandUnderstanding consumers in a diverse, complex, multi channel world – Mark Bower from Coolpink
Analysis and AgendaSocial MediaLuxury brands should embrace social mediaHow King.com plans to capitalise on Facebook’s IPOTwitter sales director Bruce Daisley on cashing in on the social network53% of young people in the UK use TwitterIs Facebook really worth more than $100bn?
Mobile10 insights into purchasing behaviour of tablet ownersiPhone accounts for 50% of US smartphone salesMobile traffic and sales up, but conversions down
Advertising44% ‘never click’ on Facebook ads
People newsA look at who has moved where in the marketing and media industries, both client-side and agencyThe magazine regularly includes: In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends
