Digital advertising company Rubicon Project has agreed a strategic partnership with Netric Sales in the Nordic region.
The companies say the joint venture will enable premium web publishers in the Nordic regions to maximise their online yield by connecting with over 70,000 advertisers around the world.
Jay Stevens, general manager, International, at the Rubicon Project, said: “Netric has been a partner for more than a year now, giving us first-hand experience with the team that is leading the Nordic market toward programmatic trading. The joint venture between Rubicon Project and Netric will provide publishers in the region with industry leading technology and strong local support.”
Dilem Guler, CEO, Netric Sales, added: “Real-time trading is growing across the Nordic markets and there is a huge opportunity here for our partnership to deliver new and increased revenue for premium publishers in the region. With Rubicon’s industry leading technology and our local expertise, this partnership provides the opportunity for existing and new clients alike to increase revenue.”