24 May 2012 - 3:50pm | posted by | 0 comments

Liverpool FC names Billy Hogan as chief commercial officer

Billy HoganBilly Hogan

Liverpool FC has confirmed the appointment of Billy Hogan as its new chief commercial officer.

Hogan was previously managing director of Fenway Sports Management, the global sponsorship sales arm of the Reds' owner Fenway Sports Group, where his brief included securing sponsorship for the Boston Red Sox.

Working with Liverpool's managing director Ian Ayre, Hogan will be responsible for sponsorship, ticketing and hospitality, retail and merchandise, club memberships, club tours and friendlies as well as Liverpool FC's Soccer Schools.

He replaces Graham Bartlett who left the club in March after less than a year in the job.

Ayre said: "The role of chief commercial officer is a key role for the club as we continue to grow our commercial activity on a global basis and we were keen to appoint the right candidate who will be able to take the club to the next level of its development.

"Having worked at a senior level within Fenway Sports Management, Billy has been working alongside LFC for the last 18 months on a number of partnership projects and brings with him a rich pedigree of expertise and resource. In many respects this appointment reflects the great spirit of partnership between all of the Fenway Sports Group and LFC.”

The club has also confirmed that journalist Jen Chang will be taking up the post of corporate relations and communications director on 11 June.

Chang, who will be based in Liverpool, moves to Merseyside from Sports Illustrated where he was the senior editor for football content at SI.com in New York.

He said: "I'm privileged to be offered the opportunity to join the Communications Department at LFC, a Club with an unparalleled tradition and heritage.

"I’ve been impressed by the vision outlined by the Fenway Sports Group and am honoured to be part of the process as the Club moves forward."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

The craze of Black Friday crossed the pond and hit the UK...


‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

In Q3 2014 Rooster was tasked with launching the new travel...