Jaguar has appointed We Are Social to handle its UK and global social media accounts for two years.
This follows a successful six month social media programme by the agency for the luxury car manufacturer’s global marketing team.
Steven Cobelli, global digital manager at Jaguar, said: “We Are Social has the global presence we were looking for in a social media agency, and this, combined with their creativity and strategic approach, means they are well placed to answer the needs of our brand. Since we first started working with We Are Social six months ago we’ve seen some truly impressive results, so we were pleased to bring them on board as our retained agency in the social space.”
We Are Social will be in charge of the day-to-day running of Jaguar’s Facebook, Twitter, and Google+ pages, as well as working alongside Spark44, Jaguar’s lead creative agency.
The agency will also continue its social media campaign to support the launch of the Jaguar XF Sportbrake.
Clementine Hancox, senior account director at We Are Social, added: “We are delighted to be working with Jaguar, particularly at such an exciting time for this iconic brand. As Jaguar’s global agency, we will be developing a comprehensive strategy for social media that will help drive their brand and their business in both mature and emerging markets like China.
“Having worked on the global account for six months with great results, we’re also looking forward to managing Jaguar’s UK social media activity. Using social media in a relevant and innovative way will build Jaguar’s presence and reputation in the UK and beyond.”