Infographic: The demographic of the social sharing playground
The Search Agency has unveiled an infographic showing which social sharing sites marketers should focus on based on each site's specific demographic makeup.
The infographic reveals information about Twitter, Facebook, Google+, LinkedIn, StumbleUpon, Reddit, Digg, Pinterest and e-mail, looking at whether it is mainly used by males, females or both; if it is mainly used for B2B or B2C; and what it is most effective for.
The Search Agency said: “Referral traffic is key for marketers of any industry, which is why The Search Agency has provided insights on how to develop a social sharing button strategy based on the target audience. With an increasing volume of relevant content gaining widespread exposure through social sharing buttons each day, it's important to stand out from your peers. It's not just about Facebook and Twitter anymore. Utilizing valuable, yet often less notable, social sharing sites like StumbleUpon and Reddit can really increase traffic to a marketer's site. Gaining an overwhelming user base this year, niche image sharing site Pinterest now drives more referral traffic than Google+, LinkedIn and YouTube combined.
“Studies have shown that men and women use social media very differently, which is a crucial consideration to take when plotting your social sharing strategies. If marketers are speaking to a predominantly female audience, focus on a plan pushing content through Pinterest or Facebook, whereas Google+ seems to be a hotspot for male activity.”
