Ad of the Day: Cadbury Wispa - Great Pointless Things

Pointless achievement is celebrated by this unusual ad for Cadbury Wispa. A group of five friends rally together to carry a giant inflatable up a mountain. The dryly delivered by rather silly voiceover is augmented by rousing choral music to give it a self-conscious grandiosity.

Agency: Fallon

Creative Team: Avril Furness / Miles Carter

TV Producer: Sasha Mantel

Film Prod Co: 2AM Films

Director: Joel & Jamie

Producer: Nick Crabb

Dir of Photography: Haris Zambarloukos

Post-Prod House: Framestore

Editing House: The Whitehouse

Editor: Ben Stephens

Audio House: Wave

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff