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Ad of the Day: Cadbury Wispa - Great Pointless Things

Pointless achievement is celebrated by this unusual ad for Cadbury Wispa. A group of five friends rally together to carry a giant inflatable up a mountain. The dryly delivered by rather silly voiceover is augmented by rousing choral music to give it a self-conscious grandiosity. Agency: Fallon Creative Team: Avril Furness / Miles Carter TV Producer: Sasha Mantel Film Prod Co: 2AM Films Director: Joel & Jamie Producer: Nick Crabb Dir of Photography: Haris Zambarloukos Post-Prod House: Framestore Editing House: The Whitehouse Editor: Ben Stephens Audio House: Wave

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