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Ad of the Day: Cadbury Wispa - Great Pointless Things

Pointless achievement is celebrated by this unusual ad for Cadbury Wispa. A group of five friends rally together to carry a giant inflatable up a mountain. The dryly delivered by rather silly voiceover is augmented by rousing choral music to give it a self-conscious grandiosity.

Agency: Fallon

Creative Team: Avril Furness / Miles Carter

TV Producer: Sasha Mantel

Film Prod Co: 2AM Films

Director: Joel & Jamie

Producer: Nick Crabb

Dir of Photography: Haris Zambarloukos

Post-Prod House: Framestore

Editing House: The Whitehouse

Editor: Ben Stephens

Audio House: Wave

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