Bulmers launches 'perfect pour' mobile app

Bulmers has launched a new mobile app which uses augmented reality technology to pour a perfect pint of cider.

When users point the app at specially-designed campaign drink-mats and posters in pubs throughout the UK a virtual Bulmers glass rises out of the bar and shows them how to pour a perfect pint.

The app, created by Space, also allows users to find their nearest pub serving Bulmers and showcases the different flavours available.

Bulmers brand manager Gillian Graham said: "Whether at home or in the pub, we want consumers to experience Bulmers at its very best.

"This app is both entertaining and engaging and provides an innovative way to bring to life the premium quality credentials of Bulmers. In doing so, it also adds excitement and value to the Bulmers drinking experience and encourages consumers to seek out the ‘perfect serve’ wherever they drink Bulmers cider."

The app is available for iPhone, iPad and Android phones and tablets.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff