‘What is can’t’ teaser campaign launches in Australia

A teaser campaign entitled ‘What is can’t’ has launched in Australia, with a video featuring a group of people making a sandcastle featuring the word ‘Can't’ being sent to a magazine and posted online.

A website has also been set up, with different pictures and words, such as ‘Can't cooperate’ and ‘Can't explain’ coming up every time the URL is entered.