ShopStyle announced as online partner for Fashion Fringe
ShopStyle.co.uk has been announced as the official search engine dedicated to fashion for this year’s Fashion Fringe.
ShopStyle’s involvement with Fashion Fringe will culminate at London Fashion Week in September where the winner will show their collections on the catwalk and chairman Christopher Bailey, chief creative officer at Burberry, will announce a final winner.
Shannon Edwards, VP Europe for ShopStyle, said: “It’s an exciting partnership for our business which gives our 1.3million users direct access to Fashion Fringe events and news.
“Our users are hungry for the latest trends and constantly look to fashion designers for inspiration, so this is a perfect opportunity for us to delight our users with insider coverage from the fashion industry and introduce them to a new name in fashion that could influence British fashion for years to come.
“Better still, we can offer the lucky winner a platform to showcase their collection to a fashion-forward audience. It’s an amazing partnership and we’re really proud to be involved.”