Help us improve our website. If you have any feedback please let us know.

Pint glass QR code only visible when glass is full of Guinness unveiled with BBDO

Guinness has unveiled a pint glass featuring a QR code – which is only available when the glass is full of the dark beer.

Developed by BBDO in New York, the QR code launches exclusive content, checks you into Foursquare, updates your Facebook status, downloads coupons and promotions and invites your friends to join you.

The code was designed so when a glass is empty, or filled with a pale amber beer, it cannot be seen.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff