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The Weather Channel

The Weather Channel announces redesign of its iPhone and iPod touch weather app

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By The Drum Team, Editorial

May 21, 2012 | 1 min read

The Weather Channel has launched a redesign of its app for the iPhone and iPod touch, with new features including automatic updates of localised weather.

This is the first redesign of the app since 2009, and aims to customize the app more for the user, with features including weather-triggered backgrounds, improved management for saved locations, the ability to personalise your background image and severe alerts being made more prominent.

Cameron Clayton, executive vice president of digital product at The Weather Channel companies, said: “Our new app is more relevant – whether it’s showing a beautiful image that displays your local weather or allowing you to save your own personalised home screen image, it’s more about the weather and content that matters to each consumer.

“We’ve made changes based on consumer feedback to engage users through a deeper and more emotional weather experience.”

The Weather Channel

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