Kitbag.com launches Euro 2012 campaign
Sports retailer Kitbag.com has launched a new promotional campaign ahead of football's European Championships.
The 'Win the €uros!' campaign will be promoted on TalkSport and hosted on TalkSport.co.uk and Kitbag.com before and during the European Championships.
Conceived, developed and creatively directed by Manchester agency Photolink Creative Group, the campaign gives entrants the chance to win €2,012 every week for six weeks.
The campaign is fronted by three larger than life football fans who will be reviewing matches and road testing the complete range of Euro 2012 product on Kitbag.com.
John Whalley, Photolink group creative director, says: “The campaign revolves around three fans that every football fan will be able to relate to. They are not models or superstars, just lovers of the beautiful game.
"Through them, Kitbag.com will offer genuinely engaging content throughout the Euros that is unique among the competition.”