The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

May 21, 2012 | 1 min read

The latest instalment of Barr’s advertising campaign for IRN-BRU sees the soft drink introduce its fans to ‘Fanny’.

Developed by The Leith Agency, the online advert, the latest in the IRN-BRU ‘gets you through’ campaign, sees a new dad deal with an awkward moment while naming his newly born daughter.

Adrian Troy, head of marketing for IRN-BRU, commented: “IRN-BRU gets you through all kinds of situations as we’ve shown in our recent series of ads. Our latest release is about an entirely new scenario and shows again how IRN-BRU gets you through, even when making the toughest of decisions.”

Irn-Bru

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The Leith Agency

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