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Fairfield Independent Hospital appoints Bolland & Lowe to re-launch online presence

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By The Drum Team, Editorial

May 21, 2012 | 2 min read

Fairfield Independent Hospital has appointed Bolland & Lowe to redesign its website and create an inbound marketing strategy.

Appointed to re-launch the online presence and develop future strategies for the hospital, the first stage of the project handled by Bolland & Lowe will be unveiled in July.

Joe Bolland, Bolland & Lowe creative director, said: “We’re absolutely delighted to be working with Fairfield Independent Hospital on the redesign of their website and digital strategy moving forward. We’ve undertaken a series of staff and patient workshops and we’re determined to deliver the real essence of the hospital.

“We have launched our specifically developed brand platform to engage with the project team on how the project is being developed and we’re really excited about how this will shape our future brand building with our clients. We also believed it was essential to use inbound marketing as a new and powerful way to market the hospital, instead of using traditional ‘push’ marketing approach. We have used a ‘pull’ approach were content is delivered to people, who are actively seeking a particular treatment or facility. ”

Cheryl Nolan, chief executive at Fairfield Independent Hospital, added: “Bolland & Lowe's experience in developing brands, coupled with their digital expertise and their proposals for approaching the project, convinced us that they could successfully redevelop our web and digital presence. We are looking forward to launching a visually appealing, user centric new site that will truly reflect the hospital's values and services.”

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