Data company Experian has today announced that it has acquired marketing technology firm Conversen.
Conversen develops 'interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, web, social, email and traditional channels'.
Mark Zablan, managing director of Experian Marketing Services in the UK and Ireland, said: “The acquisition of Conversen aligns with our commitment to invest aggressively in cross-channel marketing and complements our powerful suite of customer-centric marketing services that better connects our clients with their customers.
“Conversen’s technology has a global application and we expect this acquisition to have a positive impact on our clients’ programmes in the UK. Building on our existing data assets and analytics capabilities, we can enhance our cross-channel offering and bring clients closer to their customers with even more relevant, timely and personal interactions.”