Satirical website The Daily Mash has tasked 4th Screen Advertising to moneytise its newly launched mobile website.
The site has tasked mobile advertising network 4th Screen with using its media ad formats to aid advertisers in accessing the site’s mobile audience through HTML 5 formats.
This will include the use of ad platform AdMarvel, which allows real-time campaign optimisation.
Paul Stokes, publisher of The Daily Mash, said: “The Daily Mash has amassed an audience which largely consists of intelligent, high-earning males, which makes our online inventory highly desirable to certain advertisers.
“This month we have launched a mobile site for The Daily Mash and appointed 4th Screen Advertising to help unlock its full commercial potential and offer advertisers a range of rich media formats to ensure high levels of engagement. “
Mark Slade, CEO of 4th Screen Advertising, added: “The Daily Mash is just one of a growing number of publishers waking up to the fact that mobile isn’t just an add-on anymore, but now at the forefront of modern publishing models.
“The latest figures from the IAB support this, with mobile ad spend in 2011 jumping 157% to £203.2m. Mobile advertising is experiencing a huge growth curve right now and we’re looking forward to helping The Daily Mash offer this as a module within its ad packages.”
Sales for the Daily Mash desktop site however will continue to be handled by w00tmedia.