Tangerine PR to promote colourful new Dulux campaign

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By The Drum Team, Editorial

May 17, 2012 | 1 min read

Dulux has enlisted Tangerine PR to promote its new community campaign, 'Let's Colour'.

The campaign gives community groups and charities across the UK the chance to have their local grey spaces transformed with a donation of colourful paint.

Tangerine will be backing the campaign with regional and local PR support, encouraging nominations and publicising successful projects.

Marie Carter, account director at Tangerine PR, said: “Let’s Colour is going to make a real difference to communities across the UK, at a time when pride in our nation has never been more prevalent.

"This is also the first time we’ve worked with the retail side of Dulux, following five years working with Dulux Decorator Centres and Dulux Trade.”

The Let’s Colour Project will be donating over 60,000 litres of paint to neighbourhood spaces across the UK, which will be supplied by the 193 Dulux Decorator Centres positioned throughout the nation.

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