17 May 2012 - 10:10am | posted by | 1 comment

Manchester City Football Club checks into Foursquare partnership

City's Foursquare badgeCity's Foursquare badge

Manchester City has become the first Premier League club to partner with the location-based social network Foursquare.

Fans of the newly-crowned English champions can now 'check-in' at the Etihad Stadium, City Square, City Stores and other official venues.

In return they will be treated to special offers on merchandise, food and drink.

To mark the partnership City now has its own official Foursquare badge, pictured.

Richard Ayres, who heads up City's digital team, said: "Innovating with digital media has been a huge focus for us over the last year. We're constantly striving to build more meaningful and rewarding relationships with fans, wherever they are in the world, and this deal is a fantastic addition to the City services.

"Foursquare's a great company to work with and we're delighted to be the first in football to offer our fans this service."

City fans can also use Foursquare to share photos and tips on the best places to catch City in action on televised away-days.

"It's great that they'll not only be engaging with fans at Etihad Stadium, but also helping U.S. fans find places to watch the games while rewarding them with discounts on official team gear," said Foursquare's director of media partnerships, Jonathan Crowley.

City's Foursquare page can be found at www.foursquare.com/mcfc

Comments

17 May 2012 - 12:54
The Word Monkey's picture
10
comments

Presume with it being City there will be an option to simply buy a load of check-ins rather than earning them?

0
0

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Don't miss out... Get your Digital news by email

Directory Latest