Bauer Media & GMG Radio release Q1 RAJAR results
Bauer Media and GMG Radio have released the latest batch of RAJAR figures for their radio brands, with Bauer'sKiss and Magic FM leading the way with a 7.2% and 15.1% year on year increase respectively and GMG reporting an additional 219,000 listeners year on year to reach 5.6m.
It means that Kiss now reaches the ears of 4.4m Britons with its Magic stablemate hitting 1.96m listeners per week.
Bauer’s portfolio of radio stations also includes Key 103, Manchester (+14.3%, 503,000), Metro Radio, Newcastle (+5.2%, 385,000), Radio City, Liverpool (+8.9%,447,000) and Forth One, Edinburgh (+18.4%, 354,000).
GMG Radio meanwhile carries the Smooth Radio and Real Radio brands with the former reaching a smidgen under 3.32m listeners per week and the latter added 27,000 new listeners to reach over 2.5m adults.
Dee Ford, group managing director radio, Bauer Media, said: “Bauer’s Place Portfolio continues to dominate over its nearest commercial rival, with a clear strategic focus on tailor made, locally relevant content for each market around the UK.
“I am particularly pleased that Magic 105.4, Kiss, heat and The Hits have seen such tremendous growth in hours listened, demonstrating that carefully crafted content creates better engagement for our listeners. A special mention must go to the record-breaking RAJAR results for Kiss, which caps a great week for the station after winning two Golds at the Sony Awards.”
GMG Radio Chief Executive Stuart Taylor said: “I’m delighted Smooth and Real are attracting more listeners when people are presented with an ever increasing number of entertainment options. Our multi-platform approach continues to deliver significant digital growth and almost 30% of listeners to a GMG Radio station are now tuning in via a digital platform.
"I am immensely proud of the dedication and commitment shown by our programming teams and this tops off a great week for GMG Radio following two Sony Radio Academy Gold Awards for our stations and the announcement of more nominations in the New York Festival and Arqiva Commercial Radio Awards.”