Halfords have launched their summer brand campaign with a 60” TVC execution written by DLKW Lowe’s executive creative director Richard Denney and David Henderson.
it follows four children on a summer trip, a boy and a girl from the 1970’s played alongside a contemporary pairing as they embark upon a ‘The best trips of a lifetime’.
The nostalgic campaign is intended to remind parents that Halfords can be a gateway to family adventures as the summer approaches thanks to their range of bikes, tents, roofboxes and cycle carriers.
Tapping the ‘staycation’ zeitgeist Halfords will remind viewers of simpler pleasures from the past and how easy it is to recreate in today’s 24/7 world.
The 60” spot is supported by two 30” TVCs, one focussing on cycling and the other on camping. A longer 80” version of the film will also run online on Halfords Youtube channel, Facebook and VOD spots. The campaign will also be supported by retail TV and press.
David Wild, Chief Executive for Halfords commented ‘The ad is designed to evoke our customers happiest childhood memories and portray Halfords as the gateway to enjoying the great outdoors with their family and friends. Our products and services are designed to ensure our customers have everything they need for their great getaways. So we want to remind people of the part Halfords has played in their holidays and how we can help again this summer.”