They're off! Visa and Coke lead in Olympics Viral Video dash

The London Olympics have hit the AdAge Viral Video Chart in a big way this week, with videos from three of the world's top global marketers.

Top of the heap at No 1 is Visa with Go World 2012. The video from TBWA\Chiat\Day Los Angeles had views so far (5pm UK time) nearing 2,800,000, , according to data from Visible Measures.

The campaign, supported by a push in social media, is live in 70 countries and features nine individual videos with Olympic stories of famous athletes, including Michael Phelps, Li Na and others.

Main component is a montage "The Difference," showing previous games' more exciting moments, punctuated with the tagline "Join our global cheer."

Coca-Cola also launched a new campaign around the London 2012 games playing, like Visa, on the general spirit of excitement and competition, but with a major music theme.

Coca-Cola's "Move to the Beat of London 2012" from Mother London came in at No. 5 with just over a million views.

P&G's tearjerking Mums 2012 from Wieden and Kennedy is at no 7 with 800,000 view on the chart and 3,800,000 since its launch last month.

Theye're all great - but my favourite is PG. What's yours ?


Noel Young

Former editor of Sunday Mail in Glasgow and Group Managing editor of Daily Record and Sunday Mail. Now Boston-based US correspondent for UK newspapers including Daily Mail, Mail on Sunday and Sunday Post. Material also syndicated by Edit International in Florida. US editor for The Drum.

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