UKTI appoints innovision to help create and manage the British Business Embassy
UKTI has appointed innovision to help create and manage the British Business Embassy, with the aim of promoting the UK as a cutting edge, creative place to do business.
The programme will use the Olympic & Paralympic Games as a platform and will run from the eve of the Olympic Games on 26 July to the end of the Paralympic Games.
Nick Baird, chief executive at UKTI, said: “The British Business Embassy is so important and we were looking for an agency that we could rely on and produce a high-quality and high-profile event. Innovision has an impressive track record to do this. The agency put forward an innovative and exciting concept that really reflects the best of British.”
As overall event management agency, innovision will handle aspects from the creative look-and-feel and environmental design to invitation management and delegate communications.
Andrew Douglass, CEO at innovision, said: “We are honoured and proud to be working on such an important part of the UK enterprise industry during such a key period. It’s very exciting to be working on something this high-profile and w relish the challenge of being in the spotlight and working with important stake holders.”
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