Media agency MEC has appointed Roberto Passariello as managing partner, global account director.
In this new role, Passariello will be responsible for leading the global strategic development and marketing priorities for MEC’s Michelin client.
Passariello was previously marketing and communication director at Bell & Ross and before that was marketing and trade communication director at Eurosport.
“I’m extremely happy to have a person of Roberto’s stature join our Global Solutions team in Paris,” said Axel Dumont, managing director of MEC's Global Solutions team.
"Roberto’s unique blends of communication, strategic and international client management expertise are the core skills that will take our partnership with Michelin to the next level. This is an important investment in support of our existing Michelin work.”
Passariello will be based in Paris and report to Axel Dumont, Managing Director of MEC’s Global Solutions team.