Bauer Media has announced that its ITV2 series The Exclusives, following six wannabe journalists trying to get a 12 month contract at the magazine publishing company, will be sponsored by LG Mobile.
The campaign for the show, which begins tomorrow, will feature across Bauer Media’s influential magazine and radio portfolios, as well as a dedicated microsite.
The programme concept was co-conceived by TwoFour and Bauer creative director, Julian Linley and developed by Bauer specials director Victoria Harper.
Abby Carvosso, managing director of Bauer Magazines lifestyle, said: “’The Exclusives’ is a truly innovative show that will demonstrate the skills required to work in the magazine industry and give a talented individual the chance to work with one of our influential brands. The LG sponsorship with Bauer will give audiences a range of engaging content across print, radio and digital while providing LG with the opportunity to communicate to their customers across multiple touch-points.”
The sponsorship deal promotes the new LG range, the L-Series, consisting of the L3, L5 and L7 handsets, with double-page LG Mobile advertorial features, as well as sponsorship idents running on air and across Bauer web sites, with videos and idents produced by Signal TV to provide cross-platform integration.
Stephen Gater, consumer marketing director of LG UK, said: “We’re very excited about our new mobile line-up for 2012. Our sponsorship of ‘The Exclusives’ with ITV Commercial and partnership with Bauer Media provide powerful platforms through which to engage our audience.”
The partnership was brokered on behalf of Bauer Media by Mindshare.
Neesha Taneja, sponsorship manager for ITV, said: "’The Exclusives’ is an incredibly exciting new show for ITV2 that will offer viewers an exclusive insight into the glamorous world of magazine journalism. With similar target audiences, LG is a great brand fit for the show and we are delighted to have them on board as a new sponsor to ITV."