ITV hails Shazam ads a success after 50,000 viewers 'Shazamed' Britain's Got Talent ads
Around 50,000 viewers used the Shazam App to tag the special Pepsi Max and Cadbury adverts that appeared during Saturday's Britain's Got Talent final, according to ITV.
The two commercials were the first 'Shazamable' adverts to appear on UK television screens since ITV signed an exclusive deal with Shazam to broadcast the specially-enhanced ads in the UK.
Simon Daglish, group commercial director at ITV, said: “We’re thrilled that the first UK Shazam-enabled ads achieved this level of interaction in Saturday’s amazing Britain’s Got Talent final - proving there is a real appetite from consumers to go deeper with quality content including spot advertising."
Shazam started life as a smartphone app to help stumped music listeners identify songs.
But on Saturday viewers who fired up the app during the Britain's Got Talent ad break were given the chance to win summer music festival tickets from Pepsi MAX and an Olympic Ceremony package from Cadbury.
Shazam's CEO, Andrew Fisher, said: "“The response to the launch of Shazam-enable television adverts has been amazing. We make it simple for brands to amplify their message and deepen engagement by turning 30 seconds of television into 3 minutes of interaction."