15 May 2012 - 5:35pm | posted by | 0 comments

Infographic: How big brands are taking Facebook marketing to the next level

Infographic: How big brands are taking Facebook marketing to the next levelInfographic: How big brands are taking Facebook marketing to the next

Ahead of the anticipated IPO of Facebook later this week, social media analytics provider Socialbakers has put together some stats and facts about the company’s massive impact on brand performance worldwide, based on its proprietary intelligence and insight.

The infographic looks at some of the research, such as the global brands engaging with their audiences and the top ten countries on Facebook.

The research found that beverage brands occupy three of the biggest brands spots on Facebook in the world, and that half of the top ten fastest movers fall under the categories of consumer packaged goods.

Jan Rezab, Socialbakers CEO, said: “Facebook is clearly giving social-savvy companies unprecedented access to build dynamic relationships and grow revenue in key markets.

“It can be incredibly time-consuming and difficult to go to market in new regions with a localized website or microsite, even for some of the world’s biggest companies. And even then, you’ve still got a static presence that fails to truly engage your target audience. Facebook eliminates that barrier to entry by providing a well-entrenched and steadily-growing platform.

“Engagement is the core of the social economy—people buy what their friends buy and recommend. Simply having a lot of fans isn’t the answer to building a strong social economy presence—they must be active. Growing that engagement and viral reach is the key to success, especially in international markets.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...