15 May 2012 - 2:07pm | posted by | 0 comments

Echo designs origami sim card packs for giffgaff

giffgaff's origami packaginggiffgaff's origami packaging
Echo designs origami sim card packs for giffgaff

Mobile phone company giffgaff is sending out its sim cards in new origami love heart packaging designed by Echo.

The design and branding agency was tasked with "bringing to life giffgaff's personality through its direct communications" in the form of five new SIM packs.

Tom Rainsford, head of brand and proposition at giffgaff, said: “Sharing within a community environment is at the heart of the business and the new SIM packs are a great addition to our ethos. They are fun, encourage involvement and are great for delivering a functional product without losing our personality and our valuable customer connection.”

Nigel Ritchie, creative director at Echo, added: “As giffgaff’s network has grown at such a pace, we needed to design a cost-effective solution that would still ignite the energy and enthusiasm for sharing. It’s a simple concept but delivered well. As giffgaff is testament to – sometimes the simplest ideas are often the best.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...