Mobile phone company giffgaff is sending out its sim cards in new origami love heart packaging designed by Echo.
The design and branding agency was tasked with "bringing to life giffgaff's personality through its direct communications" in the form of five new SIM packs.
Tom Rainsford, head of brand and proposition at giffgaff, said: “Sharing within a community environment is at the heart of the business and the new SIM packs are a great addition to our ethos. They are fun, encourage involvement and are great for delivering a functional product without losing our personality and our valuable customer connection.”
Nigel Ritchie, creative director at Echo, added: “As giffgaff’s network has grown at such a pace, we needed to design a cost-effective solution that would still ignite the energy and enthusiasm for sharing. It’s a simple concept but delivered well. As giffgaff is testament to – sometimes the simplest ideas are often the best.”