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the Perfume Shop

The Perfume Shop appoints Tamar for SEO campaign

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By The Drum Team, Editorial

May 14, 2012 | 1 min read

The Perfume Shop has appointed Tamar to handle a six month SEO campaign.

Tamar will devise and execute the campaign, with the aim of increasing their organic visibility online.

Natalie Walker, eCommerce manager at The Perfume Shop, said: “We appointed Tamar because of their expertise and experience in the retail sector online. We’re on our digital journey as a brand and the next step for us is SEO.”

Tanya Goodin, CEO of Tamar, added: “We’re delighted to be working with The Perfume Shop.

“The campaign we are planning will deliver them the online visibility they deserve. The earned media focus of our SEO approach emphasises Tamar's belief that capitalising on the consumer shift in trust from bought to earned media will deliver explosive results for brands if executed intelligently.”

the Perfume Shop

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