Kopparberg, the cider brand, has announced that it has commissioned Logistik Group, the experiential and events agency, to produce a range of bespoke furniture.
Intended to raise the brands profile the collaboration will entail creation of a series of unique ‘Kopparberg spaces’ within key bars across the country, allowing drinkers to quench their thirst in an overtly Kopparberg ‘zone’.
Describes as “cool, quirky and premium” these spaces will be run for a period of up to four years.
Meriam Alnaman, Kopparberg trade marketing manager says “Working on this project to deliver premium, high value branded items has been fantastic. The bespoke furniture has been designed and handmade for Kopparberg and I am looking forward to the bars across the UK having something different in their venues.
“Kopparberg inspires creativity through its innovative and free-thinking attitude and feel the bespoke furniture reflects this perfectly”.
The range will be introduced this May at locations including Scotland, Leeds, Birmingham, London and Manchester.