innocent appoints Pure360 as email marketing provider
Smoothie brand innocent has announced the appointment of Pure360 as its email marketing provider for all the 13 European countries it operates in.
innocent will use Pure360 tools to integrate their email and social media activity, including increasing their contact database with the simple ‘Facebook register’ sign up functionality and posting their newsletter on Twitter.
Tim Fowler, digital manager at innocent, said: “We've used Pure 360 since 2005 and have come to rely on its speed and functionality for all our eCRM activity, with the addition of their new social media tools it makes perfect sense to roll out Pure 360 across all our European territories"
Marc Munier, commercial director at Pure360, added: “We’re delighted to be expanding our relationship with innocent. They are a genuinely fantastic brand who all marketers aspire to and we’re excited about the activity they have planned over the forthcoming months across Europe.”
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